Na de lancering van hun nieuwe website stond Energyhouse voor de uitdaging om een directe leadgeneratie op te starten en merkbekendheid te vergroten. Met behulp van een strategische aanpak van Headcore werden mooie resultaten geboekt, waaronder een vervijfvoudiging van de aanvragen via de website en een bereik van duizenden relevante decision-makers per week via LinkedIn.
The unique thing about Search Advertising is that you directly respond to the intent of the searcher, making it more likely that you will generate leads and conversions.
When someone performs a search that matches your chosen keywords, a bidding process begins in which advertisers bidding on the same keyword compete for visibility in search results.
Keywords are central to Google Search Advertising. They determine when your ads are shown and play a crucial role in reaching the right audience at the right time.
Understanding and strategically deploying different types of keywords is essential to getting the most out of your campaigns.
When setting up Google Search campaigns, choosing the right keyword match type is key to reaching the right audience. Google offers three main types of keyword matches — Exact Match, Phrase Match, and Broad Match — each offering a different level of reach and control.
Energyhouse is een Nederlandse energieleverancier die zich richt op de zakelijke markt, met een specialisatie in dynamische energiecontracten. Ze bieden ondernemers transparante en flexibele energie-oplossingen, ondersteund door real-time inzicht en proactief advies.
Energyhouse had geen proces voor eigen leadgeneratie en stond voor de uitdaging om een schaalbare strategie te ontwikkelen die zowel leads genereert als vertrouwen opbouwt in de markt.
De oplossing die Headcore heeft geboden aan Energyhouse omvatte een strategische aanpak met de volgende onderdelen:
Gerichte advertenties: Een mix van Google Ads (Search, Display en YouTube) en LinkedIn Ads om Energyhouse zichtbaar te maken en de juiste decision-makers in de zakelijke markt te bereiken.
Geavanceerde data-analyse en tracking: Implementatie van tools zoals Google Tag Manager en Conversion API om datakwaliteit te verbeteren en campagnes effectiever te maken.
Google offers several bidding strategies that you can choose based on your campaign goals:
Maintain complete control by setting your own bids for each keyword.
Set a maximum cost per acquisition. Google automatically optimizes your bids to stay within this budget.
Target your bids at a specific revenue per euro of ad cost.
Optimize for the highest number of clicks possible within your budget.
Let Google adjust your bids to achieve as many conversions as possible.
Focus on visibility by optimizing for a position at the top of search results.
Energyhouse is zeer tevreden over de samenwerking met Headcore. Ze omschrijven de samenwerking als prettig en professioneel, met heldere uitleg en goede begeleiding. “Headcore straalt vertrouwen uit dat ze weten wat ze doen, en dat zien we ook terug in de resultaten,” aldus Energyhouse.
Door te focussen op zowel snelle resultaten als lange termijn merkopbouw, heeft Headcore Energyhouse geholpen om niet alleen meer leads te genereren, maar ook een stevig fundament voor de toekomst te leggen. Wil jij dezelfde impact? Laat ons jouw marketingstrategie naar een hoger niveau tillen en neem vandaag nog contact op.
Moreover, customer trajectories in B2B are often longer and more complex, with multiple decision moments. Search Advertising ensures that your brand remains visible throughout the orientation process, keeping you top-of-mind with potential customers and increasing the likelihood of conversion when they are ready to take action.
The 95-5 rule states that only 5% of B2B buyers are actively looking to buy at the time you advertise, while 95% are not. By investing in long-term branding and consistently building brand recognition, you ensure that your company is top-of-mind when the other 95% are ready to buy.
One of the biggest advantages of Google Search Advertising is that you can measure the exact effect of your campaigns. This allows you to make data-driven decisions and continuously optimize for better results.
Using tools such as Google Ads, Google Analytics 4 and Google Tag Manager, you gain more control over your campaigns and insight into key performance data. By analyzing various KPIs such as click rate (CTR), cost per click (CPC), conversion rate and ROAS, the success of your campaign becomes measurable.
At Headcore, we turn data into action. We analyze the results of your Search Advertising campaigns and use these insights to continuously improve performance. This means not only a higher return on your investments, but also that your campaigns are always aligned with your business goals.
We help you set up and manage measurable, results-driven campaigns. Want to know more?
With all the data you collect from Google Ads, Google Analytics 4 and Google Tag Manager, you gain more control over your campaigns. Meaning that you can:
Optimize: Adjust campaigns to use the budget as efficiently as possible, such as adjusting bidding strategies, keywords and ads.
Control costs: Avoid unnecessary spending by excluding poorly performing keywords or ads.
Gain insight: Understanding which strategies work best and focusing your focus on what really makes an impact.
Take a look at how Headcore achieved maximum results with Google Search Advertising for these companies. Want the same impact? Let us take your marketing strategy to the next level — contact us today.
Thanks to Headcore's targeted approach, the results for Romex are very tangible: 80% visibility in a key region, structural acquisition of new customers and 15% of online revenue directly from advertising.
Using a results-driven approach, Headcore helped Blygold achieve 33% growth in online inquiries through Google Search Advertising.
