Google Search is one of the most effective ways to reach your target audience precisely when they are actively searching for your product, service or solution. This type of advertising works with text ads that appear on Google's search results page.
The unique thing about Search Advertising is that you directly respond to the intent of the searcher, making it more likely that you will generate leads and conversions.
When someone performs a search that matches your chosen keywords, a bidding process begins in which advertisers bidding on the same keyword compete for visibility in search results.
Keywords are central to Google Search Advertising. They determine when your ads are shown and play a crucial role in reaching the right audience at the right time.
Understanding and strategically deploying different types of keywords is essential to getting the most out of your campaigns.
When setting up Google Search campaigns, choosing the right keyword match type is key to reaching the right audience. Google offers three main types of keyword matches — Exact Match, Phrase Match, and Broad Match — each offering a different level of reach and control.
With exact match keywords, your ad is shown for searches that closely match your specified keyword. This can include variations, such as differences in spelling or words with the same meaning.
Phrase match keywords ensure that your ad is displayed for searches that contain the meaning or intent of your keyword, even if the search query has additional words. This type of keyword offers flexibility and precision by matching ads to relevant searches without sticking to an exact order of words.
Broad match keywords show ads to searches that are conceptually related to your keyword. This can include synonyms, related terms and searches with similar intent. This type of keyword helps you reach a wider audience, which is especially useful for discovering new opportunities and trends.
Google offers several bidding strategies that you can choose based on your campaign goals:
Maintain complete control by setting your own bids for each keyword.
Set a maximum cost per acquisition. Google automatically optimizes your bids to stay within this budget.
Target your bids at a specific revenue per euro of ad cost.
Optimize for the highest number of clicks possible within your budget.
Let Google adjust your bids to achieve as many conversions as possible.
Focus on visibility by optimizing for a position at the top of search results.
Google Search offers unique benefits for B2B advertising. Many searches in B2B specifically target solutions, services or products that fulfill a particular need. By targeting ads to relevant keywords, you reach a target audience that is actively looking for what your company offers.
One of the biggest advantages of Google Search Advertising is that you can measure the exact effect of your campaigns. This allows you to make data-driven decisions and continuously optimize for better results.
At Headcore, we turn data into action. We analyze the results of your Search Advertising campaigns and use these insights to continuously improve performance. This means not only a higher return on your investments, but also that your campaigns are always aligned with your business goals.
We help you set up and manage measurable, results-driven campaigns. Want to know more?
With all the data you collect from Google Ads, Google Analytics 4 and Google Tag Manager, you gain more control over your campaigns. Meaning that you can:
Optimize: Adjust campaigns to use the budget as efficiently as possible, such as adjusting bidding strategies, keywords and ads.
Control costs: Avoid unnecessary spending by excluding poorly performing keywords or ads.
Gain insight: Understanding which strategies work best and focusing your focus on what really makes an impact.
Take a look at how Headcore achieved maximum results with Google Search Advertising for these companies. Want the same impact? Let us take your marketing strategy to the next level — contact us today.
Thanks to Headcore's targeted approach, the results for Romex are very tangible: 80% visibility in a key region, structural acquisition of new customers and 15% of online revenue directly from advertising.
Using a results-driven approach, Headcore helped Blygold achieve 33% growth in online inquiries through Google Search Advertising.
